The Pepsi Refresh Project

Notice something missing last Sunday? Pepsi opted out of their coveted Super Bowl commercial spot for the first time in 23 years. With the average 30 second slot costing 3.1 million this year, Pepsi elected to put their advertising budget to good use by pursuing a new advertising technique. The $20 million social media
campaign called the Pepsi Refresh Project was launched on January 13th. The Pepsi Refresh Project allows users to submit and vote for causes that will refresh communities and make the world a better place. Pepsi hopes to build brand awareness, while helping communities around the world.

I don’t know about you, but I am pleased with this new path we’re taking. Advertisement or not, Pepsi is spending $20 million on philanthropic causes that mean something to us- the community! Want to get involved? Click here to submit or vote for a cause that you care about.

And for fun… a few of my favorite Pepsi Super Bowl Ads from years past.

Post a Comment

You must be logged in to post a comment.