Category Archives: Unique Campaigns

QR Codes Coming to a Cemetary Near You

Graveyard strolls just became a whole lot more interesting.  In what has to be one of the more creative uses for QR (quick response) codes, a Seattle company is offering them on, you guessed it, tombstones!  Those who have conjured up images and contructed life stories from inscribed names and dates can now compare them to the [...]

The Pepsi Refresh Project

Notice something missing last Sunday? Pepsi opted out of their coveted Super Bowl commercial spot for the first time in 23 years. With the average 30 second slot costing 3.1 million this year, Pepsi elected to put their advertising budget to good use by pursuing a new advertising technique. The $20 million social media campaign [...]