Author Archives: Administrator

QR Codes Coming to a Cemetary Near You

Graveyard strolls just became a whole lot more interesting.  In what has to be one of the more creative uses for QR (quick response) codes, a Seattle company is offering them on, you guessed it, tombstones!  Those who have conjured up images and contructed life stories from inscribed names and dates can now compare them to the [...]

Happy Meals and Ticket Sales

 This week the Sports Business Journal reported that Major League Baseball teams dramatically increased their use of in stadium giveaways in the 2010 season in the face of drastically reduced consumer spending and the worst economic conditions since the great depression.  According to SBJ,  Major League Baseball clubs combined for 719 giveaway dates this season, [...]

Let him eat!

As he was being freed from a night in a NY jail, eating champ Takeru Kobayashi, stated that he was “tired and hungry.”  Well, not to worry Kobi! They are letting him eat!  After storming the Coney Island stage following Joey Chestnut’s Victory on the 4th of July, the Major League Eating commissioner stated that [...]

Are You Kidding Me?

Sepp Blatter’s contention that technology cannot be used in soccer because it cannot be applied at all levels of play is ludicrous.  It’s difficult to imagine that in the face of the multiple game-changing, blatantly incorrect calls in this year’s World Cup that FIFA won’t have replay in effect for 2014 qualifying… but FIFA is [...]

Golden State Marketing

The Golden State Warriors of Oakland have re-vamped their logo. The new logo has an “old school” “retro” feel (see 1966-1975 jersey below). Although no logo has ever been proven to improve a losing record (26-56 this past season), perhaps this logo can provide a much needed facelift to the hopeful squad. Here’s Warrior’s GM, [...]

Bon Voyage

France has always been known as a powerhouse in the world of soccer, nearly winning the 2006 Fifa World Cup with a stunning performance throughout the tournament by one of the greatest players of all time, Zinedine Zidane (yes that Zidane). But, in this 2010 World Cup we’ve seen a French side that is, well, [...]


ISP parent company, The Promotions Dept., Receives 2009 Best of Business Award Small Business Commerce Association’s Award Honors the Achievement SAN FRANCISCO, November 7, 2009, The Promotions Dept. has been selected for the 2009 Best of Business Award in the Gifts and novelties category by the Small Business Commerce Association (SBCA) The Small Business Commerce [...]

The Pepsi Refresh Project

Notice something missing last Sunday? Pepsi opted out of their coveted Super Bowl commercial spot for the first time in 23 years. With the average 30 second slot costing 3.1 million this year, Pepsi elected to put their advertising budget to good use by pursuing a new advertising technique. The $20 million social media campaign [...]


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Talk about filling seats!

Hard work, phenomenal sales prowess, efficient marketing strategies, and (our personal favorite) EXCITING PROMOTIONS all have a part in the superior success of these teams. Take a look at the standings for these “seat fillers!” League Team % of Capacity Average Attendance NFL Dallas Cowboys 109.80% 87,814 NBA Dallas Mavericks 103.60% 19,883 NHL Chicago Blackhawks 103.60% 20,426 *Street & [...]